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Medical Tourism Marketing

Medical Tourism Marketing Course Introduction


Like any other business medical tourism too demands suitable marketing strategies to expand the customer base. But you need a different approach. Medical tourism deals with the most prized asset of human beings that is healthcare. It is imperative to consider various factors of many stakeholders involved and come up with the best packaged service/products.

You need to have an understanding of specific medical tourism-oriented marketing tools to communicate the value of the product or services to prospective customers and use them rightly. These must be based on scientific evidence and strategies. It needs to focus on promotion of health and wellness and disease prevention.

Healthcare market is highly dynamic driven by newer advancements and tech disruptors. Emerging destinations are offering competitive prices including advanced products and services. Are your marketing strategies taking all these into consideration? Are they taking care of the customers’ growing needs and wants? Are your sales efforts impactful enough? Do your customers trust you? What your customers are saying about you?

Smart handling of all these requirements needs specialized guidance regardless of your expertise and experience given the disruptive nature of medical tourism. You need to be in the learning curve. This course offers you tangible marketing solution for your medical tourism business which you can grasp in a very short time.

You will learn:

·     Marketing strategies from the basics to brand building

·     Medical tourism marketing mix

·     Medical tourism drivers and factors that are evolving continuously

·     Social media marketing

·     Promotional strategies

·     Video demonstration