Working across different cultures isn’t always going to be easy, and won’t always come naturally. There is a need to show patience, understanding and tolerance when working with new contacts and leading by example can be a big help. Education is the key for most staff members’. The majority of people will appreciate the information and will work hard to understand that there will be different needs and different means to reach mutual goals.

Communicating across cultures needs planning:

·      Research your contacts’ culture

·      Plan your message

·      Stick to your key points

·      Practise or review your message

·      Present clearly

·      Give your message impact

·      Be patient and open-minded.

By following these steps you will give yourself the best chance of delivering a memorable, clear communication.