Developing a brand in medical tourism
To make your business sustainable, you need a strong brand. It is difficult to stand out in the noisy market place unless you succeed in making people hear you. How to do that? Your brand takes care of it. In medical tourism, you have to deal with many sensitive issues health, culture and individual traits. Only JCI accredited facilities and low treatment costs will not help in brand building.
What do people think when they see you? In your hindsight, you might have defined your brand. You understand it well. But do your thoughts match with those of your potential patients? This is the point that most businesses miss and lose the battle.
People carry the notion that branding strategy is the stuff of the big players you just cannot afford it. You may think your marketing strategy will generate more leads and help in winning patients but without proper branding, it will not work in the long run.
The moment people see your brand, they would be able to relate their expectations, memories and their relationships. This fetches greater ROI. Even if you succeed in creating a brand, how to sustain it? Do you have any special strategies? What is your brand value?
In this course, you will get all your branding solutions right from the basics. Entrepreneurs, business heads and executives into the medical tourism business need to have a deeper insight into the needs of medical tourists and make their brands represent the same.
You will learn
· What is a brand
· Social value of a brand
· Financial value of a brand
· Market value of a brand
How to build a strong brand